How we help
We are a specialist consultancy dedicated to enhancing distribution outcomes within financial services.

Our services encompass consultancy, project management and research. We support senior management in financial institutions, including fund managers, investment trust boards, wealth advisers, life companies, banks, platforms, and fintechs.

Our primary focus is on distribution, products and governance. Our independence guarantees complete objectivity.

Our purpose is simple. To help businesses achieve:

Better Distribution Outcomes

Rob Thorpe

Founder I Managing Director

Rob founded Distribution Alpha in 2023, following a 35-year career serially lead asset management companies to industry leading positions. Prior to this Rob spent 10 years as Managing Director of F&C/BMO Global Asset Management and was a board director of its funds and investment trust businesses. He has held senior management roles at Cazenove, BNY Mellon and J.P Morgan. Rob has a column in Portfolio Adviser's Adviser publication.

Mark Bain

Management Consultant

Mark has over thirty years’ financial services experience - leading distribution and support teams for one of the UK’s largest asset managers. Improving client connectivity is his specialism, with a deep understanding of the UK intermediary distribution landscape and the nuances of the asset management world. He also has over 20 years’ experience in ethical/responsible investing and multi-asset solutions.

Robert Corbally

Product Specialist

Robert specialises in product development and business strategy for asset managers. In 2021 he founded Hawser Consulting, prior to which he accumulated over 20 years’ experience holding senior product positions at global asset managers including Manulife Investment Management, Ignis Asset Management and Aviva Investors.

Consultancy | Project Management | Research



We conduct comprehensive evaluations of distribution strategies, assessing their efficiency, effectiveness, resource allocation, and budgeting. Our approach involves a thorough analysis across various metrics to provide a comprehensive understanding of a companies distribution framework with recommendations aimed at creating better distribution outcomes. We help businesses design their distribution strategy.

Project Management

Project Management

We work on comprehensive as-well as single element projects. We provide curation of resource planning, helping businesses be 'implementation ready'. We also provide execution oversight. As specialists in distribution, we also work alongside other specialist teams and consultants on broader projects.



We provide both tailored and industry wide research focused on enhancing business distribution success. This research may be driven by our clients seeking specific information relating to any aspect of their company e.g., products, brand etc. Our proprietary industry wide research is designed to support senior leaders (and boards) understand the broader industry dynamics relating to distribution.


Financial services specialists providing full or partial outsourced marketing solutions.


Platforms, business operations, data capture and analysis.


We can connect to non-proprietary sales teams covering the UK and Europe.

Corporate Banking/M&A

Capital raising and financial event strategy advisers.

Fund/Proposition Development

Third party ACD services, OCIOs, compliance, fund vehicle management sponsors, prime brokers etc


Financial Services specialist legal and compliance advisers. Fund managers, specialist HR consultants, leadership coaching, market data and research. PR agencies and media.

We work in the financial services sector on single projects and in a retained advisory role, supporting:

Asset Managers

Analysing distribution effectiveness and go to market product strategies. Risk, governance and ACD support.

Wealth Managers

Distribution and go to market strategies into non-proprietary channels. Governance and proposition development.

Financial Advisers

Developing proprietary product solutions and forming the required regulatory and governance framework.

Investment Trust Boards

Providing greater insight into the distribution effectiveness provided by fund managers, be it for incumbents or during tender process.

Platforms, FinTechs and Life Companies

Life companies, platforms, fintechs, data vendors, marketing consultants and recruitment firms. Institutions seeking to access the wholesale channel.


Targeted resourcing projects for specific requirements, such as fund management capabilities, sales and distribution, marketing, product development, brokerage or technology.

Distribution Alpha is not regulated by the FCA. However our services are only provided to regulated professional firms. Our services are backed by indemnity insurance.
No. Unlike much large consultancies, we do not have a minimum fee requirement or timescale. Our work has ranged from half a days consultancy/advice, to several months project work.
No. However we can assist in establishing proprietary teams or make recommendations and connections to third party distributers.
We are happy to work in conjunction with other consultancy businesses. In addition, Rob Thorpe is available as a retained adviser or non-executive director. 
No.  While we may collaborate and work with other consultancy businesses, we are an independent specialist focusing primarily on Distribution.
Distribution Alpha is a trading name of Distribution Alpha Limited, a company registered in England and Wales number:14638188 (The company). Registered address, 7 Bell Yard, London, WC2A 2JR. The company is not regulated by the Financial Conduct Authority. None of the services it provides constitutes financial advice. The company is not able to provide any guarantees on the outcome in relation to the advice or services it provides, whether this is executed upon or otherwise. Any services provided by the company are subject to a signed agreement. Further information relating to the company's services are available upon request.